LynsLot Let Loose In London
So I’ve bitten the bullet and leaped across the pond to broaden my horizons in London. I had thought about it for a long time and just kept putting it off. There was a lot of “what ifs”, but a friend of mine once said to me, if you’re scared, jump anyway. So here I am.
I am still trying to get my bearings and life without a car isn’t so bad. Every little helps I say, so I’m getting my daily exercise in as I go about my business. New places can be daunting but exciting at the same time, but so far I love the hustle and bustle of London. I find myself power walking around the streets (To the “Eye of the Tiger” in my earphones, no lie ) thinking, yeah, this is going to be great. And just as I am feeling on top of the world, full of motivation, I get caught in a hail shower with 5 bags from Asda and no hood. Instead of running for cover like all the people around me I decided to just keep walking.
London is obviously a much larger place than little Dublin, and thats why I feel it is here that my creativity and experience will grow.
In London outdoor advertising is in abundance. It’s every where you look, here, there, everywhere. I find myself waiting in the Underground taking snap shots of the billboards. Some are bright and full of detail; some are so simple yet still impactfull. Sometimes less is more. One billboard simply had the website address of the company in large writing. I thought, hmm I like it. Reminded me of the Google it campaign I was involved in with Imagine. It calls on the consumer to find out about the company, or product in Imagines case for themselves. No hard sell or examples of benefits. Simply type it into Google.
I’m still waiting to come across that one thing that makes me go , that’s amazing , but I’m only here a few days so I’ve loads of time. I just know there will be a good few campaigns that will spark new ideas for me.
I will keep you up to date with my adventures as LynsLot is let loose inLondon:)